Driving our best-in-class distribution performance, May was marked by a series of celebrations that recognised outstanding results across our banca and agency channels.
Recognising Partnership Excellence at Banca Annual Awards 2025
On 5 May, we hosted the Banca Annual Awards 2025 for CIMB at W Kuala Lumpur, recognising top-performing sales representatives and celebrating excellence across our bancassurance partnership.
The event brought together 306 participants, including Randy Lianggara, President of Emerging Markets; Ho Teck Seng, President & Country Head; Alvis Wee, Chief Partnership Officer; and CIMB senior leaders including Haniz Nazlan, CEO of Group Consumer Banking, and Daniel Cheong, Head of Consumer Banking Malaysia, Group Consumer Banking.
A total of 263 high achievers were recognised across seven categories, underscoring the strength of our partnership with CIMB and our shared commitment to best-in-class distribution performance.
From 6 to 14 May, 38 top banca sales representatives joined members of our management team on an incentive trip to France Riviera in recognition of their outstanding performance.
Celebrating Top Advisors at Annual Agency Awards Night
On 25 May, the Sun Life Annual Agency Awards Night was held at Sheraton Petaling Jaya - marking a Night of Excellence that celebrated agency success and the momentum behind our best-in-class distribution ambition.
The event recognised 109 awardees, with 230 awards presented across key categories including the 2025 Top Awards, Q1 2026 Sun Achiever Club, Diamond Producers Master Award, 2026 MDRT, 2025 MDRT Builder, and 2025 Million Dollar Agency/Unit.
The evening was graced by Sun Life leaders including President & Country Head, Ho Teck Seng, CFO Ong Le Keat, CAO Vincent Nga and Sun Life Asia CAO Frankie Leung. In his opening remarks, Teck Seng highlighted the agency channel’s 32% year-on-year growth, which was driven by excellent productivity, professionalism and leadership quality.
The evening also recognised 35 MDRT achievers, including special acknowledgment for TOT, COT and consistent qualifiers, while encouraging both winners and rising stars to keep setting higher benchmarks as we work towards our 2026 targets and build stronger, scalable, high-performing agencies.