Life Insurance & Family Takaful

A message from our President and CEO

Kevin D. Strain

President & Chief Executive Officer

Hear from Kevin Strain about why we are evolving our brand, what it means for Clients and how it supports our commitment to helping people build lifetime financial security and lead healthier lives.

Read Kevin's letter

What's changing

Our logo and brand name:

from Sun Life to Sunlife

Our tagline:

Making life brighter

What's staying the same

Your products, policies, benefits, investments and services
How you access and manage your accounts
The advisors, representatives and teams who support you
Our commitment to helping Clients build lifetime financial security and lead healthier lives
The trusted partnership you expect from Sunlife

Making life brighter

For more than 160 years, Sunlife has helped Clients build financial security and lead healthier lives. Our refreshed brand reflects the modern organisation we are today and our commitment to being a trusted partner throughout Clients’ journeys.

While our look is changing, our purpose remains the same. We bring together expertise across insurance, wealth, health and asset management to help millions of Clients move forward with confidence.

As our new brand rolls out, you may see both logos during the transition, but you can continue to count on Sunlife to help make life brighter.

Frequently asked questions

We know you may have questions about our refreshed brand. Explore the sections below to learn more about what's changing, what's staying the same and what these changes mean for you.

What is changing?

Sunlife is introducing a refreshed brand, including a new logo, the tagline Making life brighter and a more modern expression of who we are. The refreshed brand reflects how the business has grown and how it supports Clients across health, wealth, insurance and asset management

What does the change mean for me?

It is a change to our brand, not to your relationship with us. Your products, policies, investments, services and relationships with Sunlife will continue as usual.

Do I need to do anything?

No. No action is required from you. You can continue to use your existing policy documents, materials and usual Sunlife channels.

Will my policy, benefits, investment or account change?

No. The brand evolution does not change your existing policy, benefits, investments, account information or access to service.

Are my documents, cards, or statements still valid if they show the old logo?

Yes. Existing Sunlife-issued documents and materials remain valid during the transition, subject to their normal terms, conditions and expiry dates.

Will this affect a claim, withdrawal or other request that is already in progress?

No. The brand evolution does not change our products, services or commitments to Clients. Existing requests will continue to be handled through the usual process.

Staying informed and protected

As Sunlife introduces its refreshed brand, you'll begin to see our new logo, tagline and the new presentation of our name across our websites, apps, communications and offices. Because this transition is happening gradually, legitimate Sunlife communications may display either our previous or new logo for a period of time.

Fraudsters sometimes take advantage of periods of change by impersonating trusted organisations. If anything seems unusual — including unexpected requests for personal, financial or account information — verify it through an official Sunlife channel before responding.

Learn how to protect yourself and report fraud