On 4 March, Sun Life Malaysia brought the Baju Raya Lama Baharu 2.0 campaign to Media Prima Berhad, one of Malaysia’s largest media group, with an aim to amplify the campaign’s reach. The activation took place during Media Prima’s Sama-Sama Berkat iftar event, which was attended by over 400 Media Prima employees.
The initiative was announced by Azam Yusof, SLMT CEO, alongside Datuk Rafiq Razali, Group Managing Director of Media Prima Berhad, and Amir Rasyidi, Group Chief Innovation Officer & Deputy CEO (Television Network & Content), reinforcing a shared commitment to encourage meaningful giving during the holy month.
The activation also featured engagement activities including Spin the Sun, Jawi calligraphy, and free bubur lambuk for guests and media interviews with Sun Life Malaysia representative and brand ambassador.
This campaign reflects Sun Life Malaysia’s continued commitment to uplifting communities and creating brighter moments, reminding us that even a small act of giving can make a meaningful difference to someone else’s festive season.
If you missed the event, read the news coverages here!
The initiative was announced by Azam Yusof, SLMT CEO, alongside Datuk Rafiq Razali, Group Managing Director of Media Prima Berhad, and Amir Rasyidi, Group Chief Innovation Officer & Deputy CEO (Television Network & Content), reinforcing a shared commitment to encourage meaningful giving during the holy month.
The activation also featured engagement activities including Spin the Sun, Jawi calligraphy, and free bubur lambuk for guests and media interviews with Sun Life Malaysia representative and brand ambassador.
This campaign reflects Sun Life Malaysia’s continued commitment to uplifting communities and creating brighter moments, reminding us that even a small act of giving can make a meaningful difference to someone else’s festive season.
If you missed the event, read the news coverages here!
On 6 March, TodayPlus Malaysia, our new agency partner, held a launch celebration for its new office at Atria Shopping Gallery, which welcomed over 150 guests.
Sun Life’s senior management team members were present to witness this milestone. They included Sun Life Asia President, Manjit Singh, President for Emerging Markets Asia, Randy Lianggara, Sun Life Malaysia President & Country Head, Ho Teck Seng, SLMT CEO, Azam Yusof and CAO, Vincent Nga, who joined the ribbon-cutting ceremony with TodayPlus representatives.
The new office is designed to support TodayPlus’ growth plans and provides a more accessible and welcoming space to strengthen client engagement.
Sun Life’s senior management team members were present to witness this milestone. They included Sun Life Asia President, Manjit Singh, President for Emerging Markets Asia, Randy Lianggara, Sun Life Malaysia President & Country Head, Ho Teck Seng, SLMT CEO, Azam Yusof and CAO, Vincent Nga, who joined the ribbon-cutting ceremony with TodayPlus representatives.
The new office is designed to support TodayPlus’ growth plans and provides a more accessible and welcoming space to strengthen client engagement.
In the month of Ramadan, we extended a small appreciation gesture to all Sun Lifers to thank them for their perseverance and dedication.
On 9 March, energy packs were distributed to all Sun Lifers at the HQ office, while team members at the branch received e-wallet support so they could enjoy a treat with their peers.
In the spirit of inclusivity, we also extended the gesture to all onsite support partners, including the cleaning and security teams in recognition of their everyday support.
On 9 March, energy packs were distributed to all Sun Lifers at the HQ office, while team members at the branch received e-wallet support so they could enjoy a treat with their peers.
In the spirit of inclusivity, we also extended the gesture to all onsite support partners, including the cleaning and security teams in recognition of their everyday support.
In conjunction with National Waqf Month this March, Sun Life Malaysia Takaful has introduced MySinarKasih Sun Life, a new initiative that puts our takaful proposition into action by pairing protection with faith-based giving.
MySinarKasih provides a complimentary waqf benefit of RM8,000 to 10,000 eligible Muslim Clients in the low to middle-income segment, with an optional Badal Hajj benefit of the same value. This brings the total coverage value to RM80 million.
By embedding the waqf benefit within MySinarKasih, SLMT is empowering its clients to protect their families while creating a lasting impact - demonstrating how faith-based financial planning supports community wellbeing.
Offered as a gesture of appreciation, SLMT will contribute RM8,000 in waqf on behalf of each eligible Client, payable upon death within one year of certificate commencement and to be channelled to Yayasan Waqaf Malaysia. Yayasan Waqaf Malaysia will then allocate the contribution to support programmes across healthcare, education, the environment and economic empowerment.
To mark the launch of the initiative, our SLMT CEO, Azam Yusof, joined Dr Ridhwan Bakar, CEO of Yayasan Waqaf Malaysia, in a sharing session discussing how this initiative will help raise waqf awareness and participation for lasting community impacts.
Read more about MySinarKasih here.
MySinarKasih provides a complimentary waqf benefit of RM8,000 to 10,000 eligible Muslim Clients in the low to middle-income segment, with an optional Badal Hajj benefit of the same value. This brings the total coverage value to RM80 million.
By embedding the waqf benefit within MySinarKasih, SLMT is empowering its clients to protect their families while creating a lasting impact - demonstrating how faith-based financial planning supports community wellbeing.
Offered as a gesture of appreciation, SLMT will contribute RM8,000 in waqf on behalf of each eligible Client, payable upon death within one year of certificate commencement and to be channelled to Yayasan Waqaf Malaysia. Yayasan Waqaf Malaysia will then allocate the contribution to support programmes across healthcare, education, the environment and economic empowerment.
To mark the launch of the initiative, our SLMT CEO, Azam Yusof, joined Dr Ridhwan Bakar, CEO of Yayasan Waqaf Malaysia, in a sharing session discussing how this initiative will help raise waqf awareness and participation for lasting community impacts.
Read more about MySinarKasih here.