As part of our InsureLit Campaign 2.0, we kicked off the InsureLit Roadshow 2025 with two exciting stops in October — 1 Utama (8–12 October) and IOI Puchong (15–20 October) – bringing our mission to help more Malaysians elevate their financial know-how. Across both locations, the roadshow has attracted over 800 visitors — reflecting growing public interest in financial wellness.
Visitors enjoyed engaging activities like Stat Stopper, The Smart Money Game, Toss or Loss, and Ready, Set, Maze. They also received free health checks, including blood glucose, uric acid and cholesterol, conducted by IJN First Pharmacy. In addition, visitors had the opportunity to review their coverage plans with our Advisors and stand a chance to win the adorable Labubu Big into Energy plush in our bonus draw.
Adding a festive flair, the IOI Puchong stop featured Deepavali snacks and henna hand painting, bringing colour and celebration to the experience. The excitement continues in November — catch us at MyTown Cheras (6–9 November) and IOI City Mall (26–30 November)! Spread the word and invite your friends and family to join the fun, win exciting prizes, and discover how small financial steps can lead to brighter futures.
Visitors enjoyed engaging activities like Stat Stopper, The Smart Money Game, Toss or Loss, and Ready, Set, Maze. They also received free health checks, including blood glucose, uric acid and cholesterol, conducted by IJN First Pharmacy. In addition, visitors had the opportunity to review their coverage plans with our Advisors and stand a chance to win the adorable Labubu Big into Energy plush in our bonus draw.
Adding a festive flair, the IOI Puchong stop featured Deepavali snacks and henna hand painting, bringing colour and celebration to the experience. The excitement continues in November — catch us at MyTown Cheras (6–9 November) and IOI City Mall (26–30 November)! Spread the word and invite your friends and family to join the fun, win exciting prizes, and discover how small financial steps can lead to brighter futures.
The first leg of the Playing to Win: The Amazing Race kicked off on 14 October 2025, bringing together our Sun Squad members and interns for an action-packed day at the Level 11 Training Room – all with the spirit of building stronger team rapport. The event transformed the space into a vibrant arena of teamwork, creativity, and energy. It also reflected our commitment to living our Asia Charter Values and embracing the BOLDER mindset through collaboration.
Across six interactive checkpoints — Batik Painting, Whisper Challenge, Value Hunt Word Search, Heartfelt Words, Power Pose Photo, and BOLDER Shoutout — Sun Lifers put their teamwork and creativity to the test. The room was filled with energy and laughter as everyone embodied the Playing to Win spirit, fostering camaraderie while strengthening a culture of boldness, teamwork, and positivity.
Couldn’t join this round? The next Playing to Win sessions are coming this November. Stay tuned for HR’s invitation to sign up!
Across six interactive checkpoints — Batik Painting, Whisper Challenge, Value Hunt Word Search, Heartfelt Words, Power Pose Photo, and BOLDER Shoutout — Sun Lifers put their teamwork and creativity to the test. The room was filled with energy and laughter as everyone embodied the Playing to Win spirit, fostering camaraderie while strengthening a culture of boldness, teamwork, and positivity.
Couldn’t join this round? The next Playing to Win sessions are coming this November. Stay tuned for HR’s invitation to sign up!
On 16 October 2025, 31 Sun Lifers gathered at the Mezzanine Floor of our HQ office for the CVP Takaful – Bring to Life Workshop, a cross-functional design thinking session aimed at driving innovation and client-centricity.
The workshop brought together leaders from across Sun Life Malaysia, including SLMT CEO, Azam Yusof, COO Irina Lim, CCDO Victor Cheong and CMO Tricia Loh, alongside Regional Office representatives and our research partner, Ipsos. Through dynamic design thinking activities, participants explored insights from key Malaysian segments and co-creating potential propositions that reflect our purpose - helping Clients achieve lifetime financial security and live healthier lives.
The collaborative energy throughout the workshop reflected our shared commitment to innovation, teamwork, and putting Clients at the heart of every solution we create.
The workshop brought together leaders from across Sun Life Malaysia, including SLMT CEO, Azam Yusof, COO Irina Lim, CCDO Victor Cheong and CMO Tricia Loh, alongside Regional Office representatives and our research partner, Ipsos. Through dynamic design thinking activities, participants explored insights from key Malaysian segments and co-creating potential propositions that reflect our purpose - helping Clients achieve lifetime financial security and live healthier lives.
The collaborative energy throughout the workshop reflected our shared commitment to innovation, teamwork, and putting Clients at the heart of every solution we create.
Sun Life Malaysia Takaful Berhad (SLMT) recently collaborated with the Malaysian Takaful Association (MTA), to sponsor a Syariah-compliant youth financial literacy programme, the ‘Program Inspirasi Pendidikan Kewangan Belia Negara 2025/2026’. Funded through SLMT’s surplus sharing initiative, it embodies our Takaful values of mutual support and community upliftment.
Targeting five universities across the Klang Valley and reaching 500 students, the programme is themed “Today’s Youth, Tomorrow’s Leaders” and reflects SLMT’s commitment to advancing financial literacy and the importance of Takaful protection among youth.
The programme was officially launched on 16 October at Universiti Kebangsaan Malaysia (UKM) Bangi Campus, marking the first stop of this nationwide effort.
As the second leg, we visited UniKL MIAT on 25 October, where students participated in an engaging InsureLit board game session. This interactive activity allowed them to explore real-life financial scenarios in a fun, hands-on way to strengthening their understanding of money management, savings, and furthering the awareness on the importance of Takaful protection.
Through this initiative, SLMT continues to lead the way in empowering young Malaysians to make informed financial decisions early in life, guided by Islamic principles and the spirit of Takaful reinforcing our purpose to help people achieve lifetime financial security and live healthier lives.
Targeting five universities across the Klang Valley and reaching 500 students, the programme is themed “Today’s Youth, Tomorrow’s Leaders” and reflects SLMT’s commitment to advancing financial literacy and the importance of Takaful protection among youth.
The programme was officially launched on 16 October at Universiti Kebangsaan Malaysia (UKM) Bangi Campus, marking the first stop of this nationwide effort.
As the second leg, we visited UniKL MIAT on 25 October, where students participated in an engaging InsureLit board game session. This interactive activity allowed them to explore real-life financial scenarios in a fun, hands-on way to strengthening their understanding of money management, savings, and furthering the awareness on the importance of Takaful protection.
Through this initiative, SLMT continues to lead the way in empowering young Malaysians to make informed financial decisions early in life, guided by Islamic principles and the spirit of Takaful reinforcing our purpose to help people achieve lifetime financial security and live healthier lives.
Empowering Youth with Financial Literacy at UPM Serdang
As part of our ongoing mission to boost financial literacy through the InsureLit Campaign, we continued the journey with the second leg of the InsureLit Youth Programme at the School of Business and Economics, Universiti Putra Malaysia (UPM) Serdang on 30 October 2025. The session brought together financial education, health awareness, and interactive engagement for a truly holistic learning experience.
We connected with more than 203 students through a morning of hands-on activities that strengthened their understanding of financial concepts while encouraging healthier living. The highlight was the InsureLit board game session — an engaging way to learn about earning, saving, spending, and protecting. Students also enjoyed wellness-related activities, including a healthy oat snack demo and a health check conducted by BookDoc, along with personalised financial consultations by our Advisors.
The session also featured an engaging financial talk by Ziet Invest, a popular personal finance YouTuber; Yi Xuan, founder of No Money Lah; and Liyana Hisham, a former TV presenter and clinical psychologist. Together, they shared practical insights on managing personal finances, understanding insurance and takaful, and planning for long-term financial goals. Their session encouraged active participation and meaningful discussions, leaving students with a clearer and more confident grasp of real-world money management.
Adding to the fun, students had the chance to ‘Spin the Sun’ to win exclusive Sun Life Malaysia merchandise and other goodies. The day ended on a bright note, with students leaving more informed, inspired, and ready to make smarter financial decisions for their future.
Empowering Future Leaders through Financial Literacy at the Axiata Digital Leaders Programme
The room buzzed with energy as Sun Life Malaysia, a proud corporate partner of the Axiata Digital Leaders Programme (ADLP) for Youth, joined the final bootcamp session at Hotel Espira Kinrara, Puchong. As one of Axiata Foundation’s flagship initiatives under the Education pillar, the four-month programme aims to develop young professionals into future-ready leaders through mentorship, business exposure, and digital skills training.
As a corporate partner, Sun Life Malaysia brought financial literacy to life through an engaging InsureLit board game session with 64 youth participants. Guided by our Sun Lifers, the session turned financial literacy into a fun and interactive experience — helping participants better understand Sun Life Malaysia, while learning key financial concepts such as budgeting, saving, and protection. The energy was high throughout as laughter, teamwork, and “aha!” moments filled the room, showing that learning about money can be both meaningful and enjoyable.
Beyond facilitating the board game session, Sun Life Malaysia took on the role of subject matter experts, guiding participants through a real-world business challenge designed to spark creative, practical solutions. Our CCDO, Victor Cheong, and Head of Product and Pricing, Nicholas Lee, together with our Sun Lifers, floated among the teams to share insights on insurance, takaful, and financial planning. The interactive exchanges helped the participants better understand the importance of financial protection — and how small, informed choices today can lead to brighter futures tomorrow.
As part of our ongoing mission to boost financial literacy through the InsureLit Campaign, we continued the journey with the second leg of the InsureLit Youth Programme at the School of Business and Economics, Universiti Putra Malaysia (UPM) Serdang on 30 October 2025. The session brought together financial education, health awareness, and interactive engagement for a truly holistic learning experience.
We connected with more than 203 students through a morning of hands-on activities that strengthened their understanding of financial concepts while encouraging healthier living. The highlight was the InsureLit board game session — an engaging way to learn about earning, saving, spending, and protecting. Students also enjoyed wellness-related activities, including a healthy oat snack demo and a health check conducted by BookDoc, along with personalised financial consultations by our Advisors.
The session also featured an engaging financial talk by Ziet Invest, a popular personal finance YouTuber; Yi Xuan, founder of No Money Lah; and Liyana Hisham, a former TV presenter and clinical psychologist. Together, they shared practical insights on managing personal finances, understanding insurance and takaful, and planning for long-term financial goals. Their session encouraged active participation and meaningful discussions, leaving students with a clearer and more confident grasp of real-world money management.
Adding to the fun, students had the chance to ‘Spin the Sun’ to win exclusive Sun Life Malaysia merchandise and other goodies. The day ended on a bright note, with students leaving more informed, inspired, and ready to make smarter financial decisions for their future.
Empowering Future Leaders through Financial Literacy at the Axiata Digital Leaders Programme
The room buzzed with energy as Sun Life Malaysia, a proud corporate partner of the Axiata Digital Leaders Programme (ADLP) for Youth, joined the final bootcamp session at Hotel Espira Kinrara, Puchong. As one of Axiata Foundation’s flagship initiatives under the Education pillar, the four-month programme aims to develop young professionals into future-ready leaders through mentorship, business exposure, and digital skills training.
As a corporate partner, Sun Life Malaysia brought financial literacy to life through an engaging InsureLit board game session with 64 youth participants. Guided by our Sun Lifers, the session turned financial literacy into a fun and interactive experience — helping participants better understand Sun Life Malaysia, while learning key financial concepts such as budgeting, saving, and protection. The energy was high throughout as laughter, teamwork, and “aha!” moments filled the room, showing that learning about money can be both meaningful and enjoyable.
Beyond facilitating the board game session, Sun Life Malaysia took on the role of subject matter experts, guiding participants through a real-world business challenge designed to spark creative, practical solutions. Our CCDO, Victor Cheong, and Head of Product and Pricing, Nicholas Lee, together with our Sun Lifers, floated among the teams to share insights on insurance, takaful, and financial planning. The interactive exchanges helped the participants better understand the importance of financial protection — and how small, informed choices today can lead to brighter futures tomorrow.