On 31 December, Sun Life Malaysia marked the arrival of 2026 with a bold digital countdown takeover along Jalan Ampang. From 11:50pm to 12:10am, our New Year message lit up at the KLCC Junction Screen, strategically located at one of the city’s busiest intersections, creating a shared countdown moment for Malaysians to welcome the new year together.
The screen also showcased selected winning entries from the “Share Your 2026 Goals” contest, bringing new hopes and aspirations into the public space. Contest winners were announced live on screen, with 26 participants recognised across prize tiers. The grand prize winner received an Apple iPhone 17 Pro, followed by a Samsung Galaxy Tab S10 and a Marshall headphone. Three participants won JisuLife portable fans, while 20 others received ZUS Coffee e-vouchers.
To extend the excitement beyond the screen, party packs were distributed nearby, adding to the festive atmosphere on ground. The lively countdown has transformed into a powerful brand touchpoint - connecting with the public in real time, celebrating new beginnings, and setting the tone for a brighter start to 2026.
Watch the highlight video
here!