Sun Life Malaysia Roadshow Helps Malaysians Review Protection Needs, With Free RM10,000 Takaful Coverage Up For Grabs

11 Aug 2026

Visitors who complete a protection assessment at the ‘Protection with Purpose’ Roadshow stand a chance to receive 12 months of complimentary Group Term Takaful coverage worth RM10,000 each.

Kuala Lumpur, 11 August 2026 – Malaysians looking to better understand their protection needs can now stand a chance to receive 12 months of complimentary Group Term Takaful (GTT) coverage with a RM10,000 sum covered by participating in Sun Life Malaysia’s ‘Protection with Purpose’ roadshow and completing a protection assessment. Ten winners will be selected at each roadshow location, with a total of 30 winners across three locations. This offer is subject to terms and conditions.

Following a successful first stop at IOI City Mall in July, which attracted more than 470 visitors, the roadshow aims to help Malaysians determine whether their existing insurance or takaful coverage is sufficient to protect themselves and their loved ones against life’s uncertainties.

According to Sun Life Malaysia's Insurance Literacy Survey 2026, while 59% of Malaysians believe they are adequately protected, only 35% said they could survive more than six months if their primary income were interrupted. This finding underscores the need for Malaysians to take a proactive approach to financial resilience, including regularly reviewing their protection coverage.

Carrying the theme “Insured and Truly Protected”, the roadshow encourages individuals and families to review their protection coverage, identify potential gaps, and gain greater confidence in making informed financial decisions as their life circumstances and responsibilities evolve. The roadshow is open to the public, particularly individuals and families seeking to review their financial protection needs and build greater financial resilience.

“Many Malaysians may have some form of insurance or takaful coverage, but they may not realise that their protection needs change as they progress through different life stages,” said Ho Teck Seng, President & Country Head of Sun Life Malaysia. “Through the ‘Protection with Purpose’ Roadshow, we hope to help more Malaysians gain greater clarity on their financial needs and take meaningful steps to protect their financial wellbeing.”

At each roadshow stop, visitors can participate in complimentary one-on-one protection assessment with Sun Life Malaysia advisors to assess their protection needs and review whether their existing coverage remains aligned with their current life stage and financial goals.

Following the encouraging public response at its first stop, the roadshow will travel to IOI Mall Puchong, Carnival Court, from 12 to 16 August 2026, before heading to 1 Utama Shopping Centre, Promenade area, in September 2026.

In addition to financial consultations, visitors can enjoy complimentary health screenings for blood glucose, cholesterol and uric acid levels, take part in interactive games and activities, and stand a chance to win prizes through the ‘Spin The Sun’ challenge.

To enrich the roadshow’s focus on healthier living and stronger financial protection, visitors can also enjoy exclusive promotions from selected retail partners, including Yogurt Planet at IOI Mall Puchong, and IJN First Pharmacy and Jungle House at 1 Utama.

Now in its third year, the roadshow initiative is part of Sun Life Malaysia’s continued commitment to championing financial literacy and protection knowledge among Malaysians. Since its introduction in 2024, the initiative has directly reached more than 4,900 individuals through on-ground engagement, financial consultations and educational activities.

For more information on the upcoming roadshow locations and activities, follow Sun Life Malaysia's official social media channels.

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About Sun Life Malaysia

Sun Life Malaysia (Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad) is a 
joint venture by Sun Life Assurance Company of Canada and Khazanah Nasional Berhad.
 
As a life insurance provider and a family takaful operator, Sun Life Malaysia offers a comprehensive 
range of products and services to Malaysians nationwide and is committed to helping Clients achieve 
lifetime financial security and live healthier lives. Sun Life Malaysia distributes its products through a 
range of channels, including bancassurance and bancatakaful, agency force, direct marketing and 
telemarketing, corporate and government business and e-distribution.
 
Sun Life Assurance Company of Canada is a principal operating life insurance subsidiary of Sun Life 
Financial Inc., a leading international financial services organisation providing insurance, wealth and 
asset management solutions to individual and corporate Clients. Sun Life has operations in a number 
of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, 
the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda.  
As of December 31, 2025, Sun Life had total assets under management of $1.60 trillion. For more 
information, please visit www.sunlife.com.
 
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock 
exchanges under the ticker symbol SLF.

For more information, please visit www.sunlifemalaysia.com.