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Our Corporate Value Intent (CVI) serves as a guiding principles for our organization’s culture, including initiatives on our direction to a future takaful industry landscape.
In line with VBIT Underpinning Thrusts and our core values – we strive to deliver the intended outcomes of Maqasid Shariah in our product offerings and services, going beyond the minimum Shariah requirements.
Financial Security
Sustainable Investing
Healthier Lives
SLMT aspires to increase the lifetime financial security of our Clients, employees and communities through innovative takaful products and services.
SLMT aspires to deliver sustainable returns for Clients by investing into shariah-compliant sustainable assets and drive the transition to a low-carbon, inclusive economy.
SLMT is committed to uphold the principles of Maqasid Shariah and become an operationally ethical Takaful Operator, as well as being environmentally and socially responsible to our Clients and employees
SLMT aspires to improve health and wellness outcomes of society by improving access to innovative health solutions and facilitating positive actions.
1 Renewable Energy, Green Buildings, Green Sustainable and Responsible Investment Sukuk as well as sukuks based on internal ESG criteria or methodology * Disclaimer: Sun Life Malaysia Takaful (SLMT)
VBIT is a Takaful industry aspiration for adoption of best practices and services providing SUSTAINABLE impact benefitting people, business and society whilst realizing the intended outcomes of Shariah (MAQASID SHARIAH).
The Takaful Industry must reconsider how it is perceived, and VBIT will provide new opportunities for stakeholders to REIMAGINE Takaful.
Although VBIT shares resemblances with concepts such as Environmental, Social and Corporate Governance (ESG), and Sustainable and Responsible Impact Financing (SRI), the main difference is the central position of Shariah in the determination of its best practices, conducts and offerings.
SLMT shall consider these three key aspects when we implement our VBIT initiatives :
1. Benefits to Society:
Receive Better Quality of Offerings (Products & Services)
Value-based products and offerings can cover the broad range of demands for Takaful among members of society. This can elevate and empower the community to attain long-term financial resilience, especially in times of emergencies and misfortune. Financial resilience can result in a substantial increase in productivity and quality of life.
Fair and Better Transparency
The extensive adoption of VBIT can foster good and ethical business conduct, which will build strong confidence in TOs among customers and society at large. Better transparency also improves Takaful literacy in society and creates better understanding of the role and processes involved in Takaful operations.
Better Awareness and Preventing Negative Outputs
Through impact-based assessments, customers become more aware of the impacts of the business dealings they are involved in. For example, TOs can prevent further damage to the environment by filtering environmentally damaging business activities and assisting customers currently engaged in such activities to become environmentally sustainable.
Better Alignment of Business Focus with the National Agenda
Greater Integration and Effective Collaboration
The extensive adoption of VBIT can foster good and ethical business conduct, which will build strong confidence in Takaful Operators (TO) among customers and society at large. Better transparency also improves Takaful literacy in society and creates better understanding of the role and processes involved in Takaful operations.
Financial Stability
Enhance Operational Efficiency
Optimising operational efficiency by inculcating an internal value-based culture, responsible procurement and the development of businesses/ individuals offering good value to stakeholders.
Unlock Business Opportunities inthe Underserved & Unserved Markets
Upholding an impact-driven mindset that inspires the exploration of new market segments to increase the rate of market penetration.
Increase Penetration
Focusing on new target market segments that can increase the rate of market penetration and assist customers.
Increase Competitiveness
VBIT has the potential to enhance TOs to actively evolve and develop their value propositions, skills and creativity in order to maintain competitiveness in the market.
Effective Ecosystem
A strong Takaful ecosystem can reinforce expertise in risk management and supply chain processes. This creates opportunities for growth and business success in the Takaful industry, while offering solutions in overcoming societal problems.
Enhance Corporate Image
Over time, TOs can establish strong corporate brands in the local and global markets, while gaining the ability to attract talent with a better corporate image by offering substantial value propositions in their business.
1. Product that incorporates the value of inclusivity and improve financial resilience – GoTakaful
Ensuring affordability: Pay-as-you-go affordable low monthly contributions
Ease of access: Distributed via GoPayz (U Mobile, E-Wallet plan)
Client mobile application enhancement: Allows SLMT clients to perform Conditional Hibah digitally via the client app, SunAccess
Improves TAT and empower clients through digital innovation that enable them to perform online nomination.
3. Product innovation – Takaful Mulia Takaful products linked to Islamic economic development concepts and specifically targeted at providing meaningful benefits to the Takaful participant and/or to the wider community:
Waqf allows a facility to be developed benefiting all parties (including non-Muslims).
Zakat allows the less fortunate to fulfil their basic needs (food, clothing, education, medicine).
Hibah allows beneficiaries to receive direct benefits to survive in the event of death.
Allows charitable activities from waqf contribution.
Humanitarian aid shows concern for the plight of others for various reasons.
More About Malaysian Takaful Association’s (MTA) VBIT Framework
More About Sun Life Group Sustainability