WE are proudly received the Bronze award for Best PR Campaign - Thought Leadership and Reputation Management at the PR Awards 2025, celebrating the success and positive impact of our InsureLit campaign.

Since its launch in 2024, InsureLit campaign has aimed to make insurance and takaful easier to understand while promoting financial literacy across Malaysia. The campaign engaged over 1,000 students through interactive school programmes featuring a specially designed financial board game.

It also reached wider audiences via roadshows and a community event in partnership with BFM 89.9. Educational podcasts, informative content, and collaborations with financial influencers further extended its reach.

Building on this momentum, our 2025 efforts have focused on deepening engagement with youth audiences across Malaysia. Through targeted outreach at educational institutions, interactive experiences, and relatable financial content, InsureLit continues to evolve as an initiative that empowers the next generation with the knowledge and confidence to take charge of their financial futures.

This recognition underscores our commitment to enhancing financial knowledge and empowering Malaysians to build a more secure and confident financial future.