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InsureLit Campaign

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   Level Up Your Financial Knowledge

At Sun Life, we understand the importance of financial security and the crucial role that insurance literacy plays in achieving it.

In our "Insure or Unsure: Sun Life Insurance Literacy Survey", we uncovered a concerning reality: only 28% of Malaysians surveyed feel confident in their understanding of insurance and takaful products, with nearly one-third (32%) lacking any form of insurance protection. Click here for key insights from the survey.

Driven by our commitment to help people achieve lifetime financial security and live healthier lives, we launched the #InsureLit campaign to uplift financial literacy among Malaysians. Click here for the media release.
Our mission is to inspire our Clients and all Malaysians to:
- Learn essential insurance and takaful knowledge to protect their financial future
- Cultivate positive financial behaviours
- Make informed decisions for a financially-fit future

The year-long InsureLit Campaign integrates a range of educational initiatives, both in-person and online: 
 
On-Ground Events Thought Leadership Awareness
Women Financial
Empowerment Award		 Insure or Unsure: 
Insurance Literacy Survey		 Collaboration with
Financial Faiz
InsureLit Roadshows Ringgit & Sense Show
with BFM 89.9		 Financial Literacy
School Programme
BFM 89.9 Community Financial 
Event		 POV Podcast with
Sinar Harian (Takaful)		 InsureLit: 
Earn, Save & Protect
Boardgame
  Radio Edumercials Explainer Series
  Curated Content  

and more to come!
 

 

 
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Sun Life Malaysia Assurance Berhad
Registration No: 199001005930 (197499-U)

Sun Life Malaysia Takaful Berhad
Registration No: 200501012215 (689263-M)

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